Technology and Design at Zuru
In a hyper-digital world, the toy industry is rapidly evolving with technology. Future toys will integrate tech to enhance children's development and entertainment. This trend highlights the growing emphasis on innovation, aiming to create engaging, educational experiences. Worksmart focused on exploring these advancements while also interjecting a modern and vibrant design language to the Zuru office and showroom, revealing the company’s dynamic future as a big brand in the toy industry.
Global toy giant Zuru expanded its U.S. headquarters in Los Angeles, driven by a visionary commitment to creativity and innovation. Producing over 600,000 toys daily, Zuru sought to reflect its ethos in the workplace for a new generation. The design centers on Connection, with features like a pedestrian sky bridge, an interconnecting staircase, and a campus near LAX and the Metro Line.
The staircase links floors, fostering spontaneous interactions and doubling as a visitor waiting area. A large media screen enhances the immersive experience within the open, wooden-clad structure. Natural elements and innovative media technology reinforce Zuru’s dedication to innovation.
The versatile dining area, adjacent to a high-end chef’s kitchen, prioritizes employee well-being. Various workspaces, game rooms, lounges, and huddle rooms support the company’s innovative energy. The design team integrated office strategies with showroom concepts to create hybrid spaces fostering collaboration, inspiration, and connection.
The strategic build-out near LAX and the Metro Line connects Zuru seamlessly to the global market, enhancing efficiency and positioning Zuru at the forefront of innovation. This connectivity fosters robust relationships with the world beyond L.A., reflecting Zuru’s forward-thinking ethos.
As the toy industry evolves in 2024, focusing on technological advancements and sustainable practices is crucial. Designing a toy workplace that encourages creativity and innovation is vital for staying ahead in a competitive market and driving future growth.
Featured in Office Snapshots
Nominated for an IIDA SoCal Calibre Award 2024